01 What the intelligence found
The window was the NFL Playoffs, when fantasy attention peaks.
02 What we built
We activated a curated roster of Madden creators for sponsored livestreams and short-form cutdowns, weaving Underdog messaging and clear CTAs into playoff sports gaming content.
03 What it delivered
Results
Creator-led playoff momentum, plus 720 added-value hours streamed.
2.2MImpressions
1.2MVideo views
57KSponsored stream hours
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