01 What the intelligence found
The Major, extended beyond the arena.
02 What we built
We brought 9 creators onsite to co-stream, play a creator show match, meet fans and capture content across the event — a full 360 creator presence at the Salt Lake City Major.
03 What it delivered
Results
Creator-led coverage and fan-first moments, online and in the building.
5.5MVideo views
45KStream hours watched
22%Positive Twitch chat sentiment
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