▸ What we do
We turn cultural relevance into measurable impact.
Creator-led campaigns that launch products, grow franchises, and connect brands with the communities shaping what's next.
● About
The people behind the intelligence.
Technology finds the opportunity. These are the people who turn it into partnerships, creative, and culture.
● Who we are
Understand audiences. Move people.
▸ How we're different
Audience intelligence, creator expertise, and the scale of GameSquare.
Billions of first-party signals help us understand where attention lives. Our talent business gives us a deeper understanding of the creators who can move it.
▸ Why it holds
Data guides our people; it doesn't replace them.
Our strategists turn intelligence into creator, creative, and media decisions, with the broader GameSquare ecosystem extending what works across culture.
● Our story
Founded in 2017 with roots in gaming.
CLICK has grown into a global agency operating at the intersection of creators, culture, and brands — spanning influencer marketing, experiential, and talent management.
Today, as part of the GameSquare ecosystem, CLICK combines enterprise audience intelligence with the human expertise and creator relationships that technology alone can't replicate. The belief that started the company hasn't changed: the strongest partnerships begin with understanding people.
- 2017Founded with roots in gaming.
- —Growth across creators, culture and brands.
- —Global offices across major markets.
- —Part of the GameSquare ecosystem.
- 2024–25AiMCO Talent Agency of the Year, twice.
● Leadership & team
Meet the team.
Grace Watkins
Co-CEO
◆ Business Insider Top Talent Managers
Emma Barnes
Co-CEO
◆ Business Insider Top Talent Managers
Bobby Baird
Head of Client Services
Rick Malambri
Head of Creator Partnerships
Chris Fleming
Head of Commercial
Jacky Chen
Head of APAC
Erin Gupte
Director, Creator Partnerships
Mariana Lopez
Associate Director, Creator Partnerships
Mike Iozzo
Senior Manager, Client Services
Mia Perry
Manager, Client Services
Alan Romero
Manager, Creator Partnerships
Nicky Caruso
Manager, Creator Partnerships
2× AiMCO Talent Agency of the Year
◆ 2024 · 2025
Cannes Lions Silver
◆ Maybelline — Eyes Up
Business Insider Top Talent Managers
◆ Recognized consistently
● Part of GameSquare
A network no standalone agency can match.
CLICK operates within the GameSquare ecosystem — a network spanning creator technology, gaming and esports, media, and experiential production.
For brands, that means partnerships backed by enterprise technology and reach. For creators, it means opportunities that extend across gaming, entertainment, and global commercial partnerships.
● A global team
Every major market.
- Frisco · Texas, USA
- New York · New York, USA
- Miami · Florida, USA
- London · England, UK
- Sydney · Australia
Now you know who we are. Tell us what you're building.
Whether you're a brand, a creator, or a future partner, every CLICK relationship starts the same way — with a conversation.