01 What the intelligence found
A decade of Siege deserved a total Twitch takeover.
02 What we built
We activated 80 gaming creators across live streams, YouTube VODs and short-form content, rallying the community to celebrate the next decade of R6 Siege.
03 What it delivered
Results
Widespread awareness with new audiences, plus 845K added-value video views.
29MVideo views
684KLive stream hours watched
7%Category share of voice
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