01 What the intelligence found
Two menu drops, one FYP takeover.
02 What we built
We activated foodie and collectible creators to taste, review and showcase the matcha latte and sliders Munchie Meal, with authentic reactions and limited-time drop excitement.
03 What it delivered
Results
Food-first content that drove discovery, trial and giveaway hype.
5MVideo views
314KEngagements
6%Engagement rate
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