01 What the intelligence found
A '90s record store pop-up that became a launch engine.
02 What we built
We activated 9 contracted and 27 earned creators across the Pizza Event, Pre-Launch and Launch phases, combining experiential content, kit seeding and creator-native storytelling.
03 What it delivered
Results
The pop-up beat every benchmark: 194K views and 80% positive sentiment.
607KCampaign views
4.4MKit seeding views
9%Event engagement rate
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