Work / Mass Awareness · Finance
TurboTax
TurboTax × Fanum
GameSquare
Twitch · YouTube
A GameSquare activation — delivered across the GameSquare group, of which CLICK Influence is part.
01 What the intelligence found
The ask: make TurboTax the go-to tax service for the next generation of taxpayers.
02 What we built
Tax season became a viral moment built from meme culture: 'The Fanum Tax is over.' A cinematic sketch-style hero ad anchored the campaign, and Fanum gave away $100K from the Refund Fund in a livestream series, with micro creators carrying the message to every niche.
03 What it delivered
Results
1.88BStream impressions
456KHours watched
18.9MPaid media impressions
▸ Next campaign