Work / Onsite Support · Sport & Lifestyle
Red Bull
F1 Karting Series
GameSquare
Instagram · TikTok
A GameSquare activation — delivered across the GameSquare group, of which CLICK Influence is part.
01 What the intelligence found
The ask: amplify Red Bull's F1 sponsorship with direct fan engagement in key race markets.
02 What we built
A rodeo-themed karting event series in major Formula 1 host cities put professional drivers, influencers, and the public head to head, with product sampling and interactive brand touchpoints throughout to drive trial.
03 What it delivered
Results
An F1 host-city event series — pro-am karting, sampling and touchpoints.
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