Work / Mass Awareness · Entertainment

TMNT

TMNT × Fortnite

GameSquare

Twitch · YouTube · TikTok

A GameSquare activation — delivered across the GameSquare group, of which CLICK Influence is part.

01 What the intelligence found

The ask: re-energize the TMNT franchise with Gen Z through Fortnite and UEFN.

02 What we built

A holistic program for developers, Fortnite fans, and pop culture at large: IRL events, community challenges, cinematic trailers, custom merch capsules, and a New York Knicks collab.

Kai Cenat live on stream during the TMNT × Fortnite program
The New York Knicks pulled up as the Ninja Turtles
A creator in a Ninja Turtle mask on stream
A creator in Ninja Turtle cosplay

03 What it delivered

848K+Total engagements
24.8M+Total impressions
#1Most engaged IP, Fortnite Creative

▸ Next campaign

TurboTax — TurboTax × Fanum