Work / Tailored Activations · Automotive
Tesla
Cybertruck × Fortnite
YouTube · Twitch · TikTok
A GameSquare activation, delivered across the GameSquare group, of which CLICK Influence is part.
01 What the intelligence found
The ask: build hype for Fortnite's Summer Road Trip event and celebrate the Tesla Cybertruck arriving in the game.
02 What we built
We took the Summer Road Trip quest out of the game and into real life. CouRageJD, Symfuhny and LEGIQN drove a custom-wrapped Cybertruck to three iconic Southern California locations and completed a Fortnite challenge at each stop. Short-form video gave fans quick looks at the trip, long-form vlogs told the whole story, and livestreams of the in-game quest brought it back to Fortnite. One fan won a real Cybertruck.
03 What it delivered
Results
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