Work / Tailored Activations · Food & Beverage

Camarena Tequila

Happy Hour

GameSquare

Twitch

A GameSquare activation, delivered across the GameSquare group, of which CLICK Influence is part.

01 What the intelligence found

The ask: introduce Camarena Tequila to gaming culture through the lens of soccer.

02 What we built

Happy Hour brought the EA FC stars of livestreaming together with Ninja for gaming and just-chatting segments, supported by creator social posts and a sweepstakes for a virtual meet-and-greet with Ninja and AA9Skillz.

A creator holding up a bottle of Camarena Tequila on a Happy Hour stream
Ninja holding a bottle of Camarena Tequila on stream
Two creators raising a toast on the Happy Hour split-screen broadcast

03 What it delivered

22M+Campaign impressions
103KTotal concurrent viewers
42KTotal engagements
5KSweepstakes entries

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