Work / Community Engagement · Gaming
Roblox
Creator Showdown
GameSquare
YouTube
A GameSquare activation, delivered across the GameSquare group, of which CLICK Influence is part.
01 What the intelligence found
The ask: create an ownable lane for Roblox in competitive gaming, show the range of content on the platform, and improve community sentiment.
02 What we built
A first-of-its-kind competitive creator event: 8 top Roblox creators teamed up in a three-hour livestream to compete across the platform's most popular games, while fans influenced the gameplay live. It gave Roblox a new event series that can scale across genres and markets.
03 What it delivered
Results
306KPeak viewers
24MSocial impressions
346KHours watched
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