Into the Zone

GameSquare

Twitch · YouTube

A GameSquare activation, delivered across the GameSquare group, of which CLICK Influence is part.

01 What the intelligence found

The ask: celebrate endemic creators' entry into Fortnite in a way that makes the community part of the moment.

02 What we built

A new IP for Fortnite: every ICON outfit launch gets a marquee event with IRL superfans and a premium broadcast for the audience at home, each with interactive experiences built for it. NickEh30 in Boston, Clix in London, MrSavage in Berlin, and the TripleThreat Pack across Dallas, Mexico City and Bucharest.

Fans filling a graffiti-lined tunnel venue at an Into the Zone event

A creator reacting mid-match with fans crowded behind him

Creators playing Fortnite side by side at an Into the Zone event

03 What it delivered

18M+Total views

148KHours watched

36KAggregate peak CCV

5.1KTotal RSVPs

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Into the Zone

Results

Capcom: Resident Evil Requiem