Work / Community Engagement · Beauty
La Roche-Posay
Gaming for Cause
GameSquare
Twitch
A GameSquare activation — delivered across the GameSquare group, of which CLICK Influence is part.
01 What the intelligence found
The ask: raise funds for melanoma awareness through a global streamathon challenge.
02 What we built
We built the Gaming for Cause brand and produced a 24-hour global event across 11 markets. Headliner Ninja shared his own melanoma story, joined on stream by dermatologist Dr. Daniel Sugai educating viewers on skin checks.
03 What it delivered
Results
$209KDollars raised
124KHours watched
22KTotal peak CCV
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