Work / Mass Awareness · Technology

Optus

Gaming on the Go

TikTok · Twitch · YouTube

01 What the intelligence found

Gaming audiences judge network claims by lived experience, not ad copy.

02 What we built

Creator-led streams and social content that put the product inside real play, on the platforms where gaming culture already lives.

03 What it delivered

Results

750Mcontent impressions
51.93%market share increase
835Korganic TikTok views

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