Work / Tailored Activations · Beauty

Maybelline

Eyes Up

TikTok · Instagram

01 What the intelligence found

Gen-Z women are players, not just spectators — beauty could meet them inside the game.

02 What we built

A creator-led Fortnite environment built for tournament play and wider community participation.

03 What it delivered

Results

Cannes Lions Silver

▸ Next campaign

McDonald's — Summer '24