Work / Tailored Activations · Food & Beverage

McDonald's

Summer '24

Twitch · TikTok · Instagram

01 What the intelligence found

Streamers' communities show up for participation, not placements.

02 What we built

A creator program across Twitch, TikTok and Instagram built around live participation — 66 deliverables of streams, video and social content.

03 What it delivered

Results

2.26Mtotal video views
16,373stream hours watched
66total deliverables

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