Work / Mass Awareness · Food & Beverage
Dairy Max
MilkMade
Instagram · TikTok · YouTube
A GameSquare activation, delivered across the GameSquare group, of which CLICK Influence is part.
01 What the intelligence found
The ask: make milk culturally relevant to a younger audience and position dairy as performance fuel, in a way that feels native to social.
02 What we built
MilkMade is a social-first streetball series for Dairy MAX's Level Unlocked platform. Harlem Globetrotter Cherelle George rolls up to Venice Beach dressed as a vintage milkman and takes on guys who think they can beat her. Fueled by dairy, she wins, so milk's performance benefits are part of every episode without it feeling like an ad. A new challenger drops every week on Instagram, TikTok and YouTube Shorts.
03 What it delivered
Results
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