Work / Onsite Support · Sport & Lifestyle
Dairy Max
FUTP60 Madden Open
GameSquare
Twitch · YouTube
A GameSquare activation — delivered across the GameSquare group, of which CLICK Influence is part.
01 What the intelligence found
The ask: promote nutrition and healthy lifestyles for Texas students through Madden.
02 What we built
The second annual FUTP60 Madden Open ran at GameSquare HQ with Dallas Cowboys talent, a live Twitch broadcast, pre-roll video, and social amplification featuring Darrynton Evans and Isaiah Stanback.
03 What it delivered
Results
40MPR reach
1.5MSocial impressions
87%VCR
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