Work / Mass Awareness · Gaming

Capcom

Monster Hunter Wilds

YouTube · X

01 What the intelligence found

The landing point was one creator whose community would turn a launch into a moment.

02 What we built

iShowSpeed, in full Hunter cosplay on a custom experiential set, for a 13-hour streamathon with live DLC drops.

iShowSpeed in full Monster Hunter cosplay on the custom set
The Hunter weapon prop being built for the streamathon set
Monster Hunter Wilds creature render
iShowSpeed portrait
iShowSpeed in Monster Hunter armour with the great sword on the custom set
iShowSpeed live during the 12-hour streamathon

03 What it delivered

#5Most-watched MHW streamer
72Earned posts
7.1%Earned engagement rate
“Click was an integral partner in supporting the release of Monster Hunter Wilds. They helped us create an engaging cultural moment and drive mass awareness.”
Tak Inoue, Head of Marketing, Capcom
Tak InoueHead of Marketing, Capcom

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