Work / Kit Seeding · Gaming

Capcom

Kunitsu-Gami: Path of the Goddess

YouTube

01 What the intelligence found

A hidden gem, relaunched through the right hands.

02 What we built

We seeded collector edition kits and Nintendo Switch 2s to a select roster of gaming creators, who produced informational VODs and Shorts showcasing the kit and Switch 2 gameplay.

Kunitsu-Gami collector kit creator content collage

03 What it delivered

Results

Educational content that connected with the target audience.

1.41M+Video views
4.5%Engagement rate

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