Work / Mass Awareness · Food & Beverage

Vitaminwater

Vitaminwater × Fortnite

GameSquare

Twitch · YouTube

A GameSquare activation — delivered across the GameSquare group, of which CLICK Influence is part.

01 What the intelligence found

The ask: show up natively inside Fortnite to drive awareness, recall, and purchase intent.

02 What we built

A custom Vitaminwater world anchored the campaign, supported by in-game placements, contextual targeting, and behavioral media. In-game drove awareness while contextual and behavioral media carried reach and efficiency.

Fortnite characters in the custom Vitaminwater world
Vitaminwater world gameplay

03 What it delivered

38.3MTotal impressions
94%In-game view-through rate
1.8%Lift in unaided awareness

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