Work / Tailored Activations · Gaming

Ubisoft

The Crew Motorfest S9

YouTube · TikTok

01 What the intelligence found

New features, new players.

02 What we built

We activated two creator cohorts to showcase TrackForge, the new track-building mechanic, and the arrival of iconic NASCAR cars, mixing edu-tainment content with chaotic gameplay.

The Crew Motorfest creator content collage

03 What it delivered

Results

Content that turned new features into acquisition-focused excitement.

2.7MVideo views
2%Engagement rate
24%Positive sentiment on sponsored posts

▸ Next campaign

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