01 Audience
Built one of Australia's largest gaming audiences on consistency and character.
Muselk
◆ CLICK Talent · Managed representation
One of Australia's biggest gaming creators — a decade of daily invention across YouTube's most-watched games.
Audience overview
Audience
9M+across platformsPlatforms
YouTube · TikTok
Base
Sydney, AU
Demographics
Audience demographic snapshot — shared in partnership conversations with full context.
● Brand partnerships
Partners who came for the audience and stayed for the work.
EAOptus
● Business ventures
Merchandise line
● Success story
Building with CLICK.
02 Business
Expanded from AdSense-first to a diversified brand, licensing and partnerships model.
03 Next
Long-form formats and ventures beyond the channel.
