OUR WORK
OPTUS
GAMING ON THE GO
Creators/Content Production
The Brief:
Optus had partnered with NVIDIA to showcase an incredible product where gamers can play the biggest console and PC games directly on their phone through a powerful 5G network. However, showcasing an innovative product clearly and authentically to a notoriously hard-to-please audience would be a tricky task.
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The Solution:
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To showcase “The Future of Gaming” we surprised 5 Click Creators with loot boxes reminiscent of popular ‘loadout boxes” commonly found in video games. Instead of a professional PC setup, the larger-than-life glowing boxes contained a curiously small attachment for a basic mobile phone. From the beach to the bush and beyond the creators geared up to film a set of unique social content and TVCs that premiered live on the their Twitch channels.
75.6K
WATCH HOURS
835K
ORGANIC TICTOK VIEWS
5X
PEAK CONCURRENT VIEWS
750M
CONTENT IMPRESSIONS
51.93%
MARKET SHARE INCREASE
5X
OUTPACED MARKET IN SALES
MAYBELLINE
EYES UP
Creators/Events/Map/Content Production
The Brief:
Build and amplify a Fortnite map that authentically connects the MNY brand with Gen Z and their purpose of providing a safe space for women in gaming.Click worked with agency partners to build a Fortnite experience that reflected the MNY world - a futuristic & idillic female friendly gaming environment to be used by influencers for a tournament, and the general player base.
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The Solution:
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Click worked with agency partners to build a Fortnite experience that reflected the MNY world - a futuristic & idillic female friendly gaming environment to be used by influencers for a tournament, and the general player base.
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MCDONALD'S
SUMMER '24
Creators
The Brief:
McDonald’s tasked Click with showcasing the new Summer Menu and driving gaming enthusiasts into physical restaurant locations.
The Solution:
To celebrate the iconic Macca’s Run, we teamed up with six gaming creators, challenging them to craft their own versions of the experience and inspire their communities to do the same. Viewers were encouraged to submit their own takes as part of a competition with prizes, driving engagement and interaction across social and messaging platforms.To add an extra layer of excitement, we turned this into a high-energy streaming campaign. The creators were paired into teams of three, training together in Fortnite before facing off in a final showdown stream. Throughout the streams, creators kept things fun and relatable, sharing their favorite Macca’s menu items and summer break stories, making for an engaging mix of gameplay and brand integration. The campaign was amplified across TikTok, YouTube Shorts, Instagram, X, Twitch, and Kick, ensuring broad reach and strong engagement across key gaming and social platforms.the solution.
2,525,430
TOTAL VIDEO VIEWS
16,373
TOTAL STREAM HOURS WATCHED
124,723
SOCIAL ENGAGEMENTS
66
TOTAL DELIVERABLES
16,373
ELIGIBLE VIDEO ENTRIES
5,625
INSTAGRAM - TOTAL VIEWS
5,992
INSTAGRAM - TOTAL IMPRESSIONS
19,276
TIKTOK - TOTAL VIEWS
20,589
TIKTOK - TOTAL IMPRESSIONS
1,965
TWITCH - TOTAL VIEWERS
33,289
TWITCH - TOTAL IMPRESSIONS
NATIONAL YOUTH VAPING CAMPAIGN
Creators
The Brief:
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Click creators were tasked to advocate for the Federal Government of Australia’s movement to educate and spread awareness to young Australians of the health concerns around vaping.
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The Solution:
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The Federal Government of Australia’s anti-vaping efforts raises the social issues around vaping and vaping activities amongst young Australians, where our Click creators served as advocates to combat vaping. Their content spanned across live streams on Twitch, and short-form content on TikTok and Instagram.
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